Are Backlinks Still Important In 2024?

Backlinks Still Important


In the ever-evolving world of SEO, the importance of backlinks has been a topic of much debate. However, as we step into 2024, their significance has become more pronounced than ever. With the advent of sophisticated AI that can churn out content at an unprecedented scale, search engines like Google are on the lookout for better ways to assess and rank the deluge of information available. Enter EAT – Expertise, Authoritativeness, and Trustworthiness – Google's framework for assessing content quality. In this article, we'll explore why backlinks are not just relevant, but essential for websites to establish their EAT in an AI-dominated landscape.

The Rise of AI Content and EAT's Role

The surge of AI in content creation has given rise to a new challenge for search engines: distinguishing authoritative content in a sea of AI-generated material. Google's response is EAT — Expertise, Authoritativeness, and Trustworthiness — a set of criteria to evaluate content quality. EAT heavily emphasizes the human element, particularly the presence of quality backlinks, which signal a vote of confidence from other reputable sources.

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Why Backlinks Matter More Than Ever

Backlinks function as a vote of confidence from one site to another, a signal that the content is valuable, reliable, and informative. In an age where AI can simulate expertise to a certain extent, backlinks are a testament to human judgment and real-world connections. They signify that real people and businesses recognize a site's value, not just algorithms. This human element is something AI cannot replicate, making backlinks a critical factor in EAT and SEO.

The Human Connection in Backlinking

Building a robust backlink profile is more than just a numbers game; it's about fostering genuine relationships within your industry. Backlinks from relevant and reputable sources are indicators that your website is a hub of quality information. They tell search engines that your content is not only useful but also trusted by other domain authorities, which can directly impact your rankings.

Best Practices for Building Backlinks in 2024

To leverage backlinks effectively for EAT, focus on quality over quantity. Reach out to industry leaders, engage in community discussions, and create content that's worth linking to. For a detailed guide on building a strong backlink profile in today's digital landscape, check out our comprehensive article on how to build backlinks in 2024. Additionally, avoid black-hat SEO tactics that could harm your site's reputation. The goal is to build a natural, organic link profile that demonstrates your site's authority and relevance.


In conclusion, backlinks remain an indispensable part of SEO strategy, especially in distinguishing EAT amidst the proliferation of AI-generated content. As we look ahead, the emphasis on authentic, quality backlinks will only grow stronger. Websites that prioritize building meaningful connections and acquiring reputable backlinks will stand out as true authorities in their space, with a better chance of ranking well in the ever-adaptive search engine algorithms.

Post was last updated on: 2023-11-21
This article was brought to you by:
Todd Anderson
Hi! I'm the owner and founder of Cascade Web Solutions. With my background in computer programming and my master's in business administration, I've channeled my expertise into helping businesses grow online!
Through 4+ years of hands-on experience in SEO and web development, I understand what drives traffic and engagement and personally have helped several business owners now grow their search volume online by three times in only 12 months!
If you're at all interested in doing the same, feel free to reach out to our team as we'll see if we are a good fit!
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